'The Little Heartland Beanies' illustration for Housing Development Board
Illustration for a pilot program for kids, initiated by the Housing Development Board (Singapore), using HDB's own characters called the 'Beanies'. The theme is on environmental conservation. The scenes are printed on A3 flashcards to be used in an interactive storytelling session.
Characters are not designed by me. i just attempted to change the exisiting style to something more lively and appealing to kids. Final look was decided by the client.
Scene 1. Beanies home planet, and Earth is spotted in the distance. Beanies decide to travel to Earth in their spaceship.
Scene 2. Beanies arrive on Earth and interact with people and animals in a park.
Scene 3. Beanies interact with children in a playground. A shadowy figure from the 5th floor of the flat throws soft toys to the ground level. The Beanies investigate.
Scene 4. Beanies take the elevator up to the 5th floor. They see an old lady rushing to the lift and they hold the door open, and also helping the old lady into the elevator.
Scene 5. They arrive at the 5th floor to see the corridor in a mess. They follow a track of footprints.
Scene 6. The footprints lead to the rooftop garden. It is also in a mess.
Scene 7. The Beanies follow the footprints to the void deck, and help to clean up the rubbish along the way. Footprints lead to a bush and something is behind it. Storyteller will reveal the culprit in real life.
Scene 8. The residents hold a farewell party for the Beanies before they return to their home planet.
Stickers to be die cut. Used for pasting on a photo frame given to the kids.
Photo frame without stickers
Photo frame mock up, with the stickers pasted on it.
My initial concept for 'Rubie', who recycles materials into usable stuff.
Visual development of the other characters.